Vying to Add Value

Gravure's well-known consistency, great photographic images, and speed for cost-effective long runs all figure into this work progression, but Avery Dennison also depends on gravure to offer its customers as many graphic design options as possible.

Gravure cylinders allow the opportunity to use a wide range of inks, including thermochromics and metallics, Riley explains, while the ink viscosity and laydown allows for more opacity.