Vying to Add Value

For these applications, screen's opacity and tactile, raised-ink effect has helped Spear achieve the label-less illusion, along with a vintage look.

When Coors' Original beer bottles changed from a paper label to a film label screen-printed by Spear, the beer exhibited its first increase in sales. Spear also helped Canandegua exceed sales projections for its Arbor Mist, a new type of wine targeted toward wine cooler drinkers. The screen- and letterpress-printed, frosted label was designed to look as if it were painted directly on the bottle.