Vying to Add Value

The P&G work marked the beginning of a long and profitable friendship between printer and process. "Since 1985, every press we've invested in can print screen in some fashion," Muenzer says.

Though heaviest demand for screen first came from the personal care sector, the advent of combination printing—screen and process—has shifted the weight of Spear's customer base to premium beverage and food containers—particularly wine bottles. All of the top five wineries use screen-printed labels, Muenzer reports.