Vying to Add Value

Spear first took on screen printing in the mid-'80s at the request of Procter & Gamble, who at the time sought a squeezable, pressure-sensitive clear film label for a plastic shampoo bottle.

"You really need screen to create the clear, no-label look," explains Dan Muenzer, marketing director. Echoing Gilbertson, he adds, "It lays down the most ink, providing opacity and vibrance. For other processes to achieve similar results, a white background must typically be printed."