Picture the Perfect Package

Esko Visualizer adds even more detail to the 3D renderings produced in Esko ArtiosCAD by communicating the type of material and/or decoration—embossing or debossing, foil stamping, etc., even the effect of certain lighting conditions on the proposed design—effects impossible to simulate on standard proofing devices. Good enough to dispense with the physical proof altogether? “That’s up to the individual requirements of the brand owner,” Vanover says. “I would assume that at some point you’re going to want to see a physical proof or a prototype, and there are companies that make prototypes exactly the way the product will be manufactured.”