Picture the Perfect Package

Strange bedfellows?

Product visualization, therefore, is about consummating that marriage of structure and graphics to the satisfaction of all the supply-chain partners before a product is manufactured. As in any good marriage, of course, communication is a fundamental requirement.

Given the need and the requirement to communicate both structure and graphics early on in the development cycle, however, Vanover points out that Esko has placed tools within ArtiosCAD that enable packaging engineers to begin to input some of those graphical elements and start communicating it to other supply-chain partners. For graphic designers who work in Adobe Illustrator and Photoshop, he says, “We’ve developed a plug-in to those products such that they also become package design tools. For example, now we have an Esko DeskPack plug in called 3-dX, which allows you to open up a window in Illustrator and view and design the folded sample in 3D.”