Picture the Perfect Package

Increasingly, sophisticated product visualization technologies have begun to blur the line between parallel structural and graphic design workflow, such that potential errors can be caught and corrected that much earlier in the process.

“You marry the graphics and the structure, give commands to fold it up, rotate it, and find out either that everything is how it’s supposed to be or it’s not,” Vanover explains. “Obviously, if you catch an error earlier in the process, there’s less likelihood of a bottleneck or mistake as you get to manufacturing.”