Picture the Perfect Package
Brand visualization software that integrates structure and graphics is further enhancing the prototyping process.
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“Product visualization enables the designer, brand owner, or converter to have more choices about what a package may turn out to be,” says Mark Vanover, VP, marketing for Esko-Graphics, whose flagship CAD program, Esko ArtiosCAD, currently controls a lion’s share of the folding carton, corrugated, and POP markets. The company further claims that its Esko Visualizer, the first product to result from Esko’s recent acquisition of Stonecube, LLC, is a key component in achieving complete, “product realistic” visualization on the desktop.
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Jean-Marie Hershey
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