Picture the Perfect Package

Digital technologies enable designers to visualize the appearance and performance of a package as a still image or in 3D animation, permitting them to modify package design features and accurately predict the impact of those modifications. The benefits of engineering and manipulating a package in cyberspace can be very attractive for marketers who must choose among multiple designs, perform a virtual side-by-side analysis of a packaging concept with competitive designs, or visualize a packaging concept under specific lighting conditions, among other requirements.