Picture the Perfect Package

Even further upstream, however, consumer product companies (CPCs) intent on differentiation, higher quality, and shorter time-to-market are discovering the persuasive benefits of virtual design and testing of package concepts prior to physical prototyping. While digital mockups and physical comps both shorten the product development cycle and reduce time-to-market, electronic visualizations permit modifications to color, shape, graphics, and text without reference to a physical sample, especially when the time and money needed to create a physical prototype are in short supply.