Picture the Perfect Package

Because engineering has precious little to do with prepress and graphics, CAD and graphic design alone get you only so far in brand packaging, Ziegler argues. “The people in brand graphics have a completely different mindset from engineers. Whereas the engineer is trying to make sure the package can be manufactured on a line, the graphic designer is looking to create the most visually compelling story possible. What we’re trying to do with Formview is provide the tools that will enable people to bridge these different areas, talk to one another, and apply an aesthetic to the form/function equation.”