Virtus Holdings Acquires Appleton Coated

“We are excited about our plans for the future of the company and are very grateful to our customers, suppliers, and employees who have stood with us through the sales process,” stated Doug Osterberg, CEO of Appleton Coated. “Additionally, this now makes Appleton Coated an American-owned company.”

“Market conditions have been challenging in the coated freesheet industry in recent years, but Appleton Coated’s customer focus, rigorous cost management and new business development initiatives have allowed us to meet the challenge,” Osterberg added. “Our focused strategies in coated freesheet, along with our new business development efforts are proving successful. We remain firmly committed to the coated freesheet segment, but have substantively diversified our product portfolio with over 40 percent of revenue now generated from products outside of the traditional coated freesheet segment.”