[VIDEO] Why 'Essentialism' is a Packaging Design Trend to Keep an Eye On

We’ve seen the clean label design principle appear on lists of packaging trends in the past. But in its 2018 list of Global Packaging Trends, market intelligence agency Mintel explains how a specific aspect of this design concept is playing a big role in packaging.

David Luttenberger, Mintel’s global packaging director, stopped by the packagePRINTING office to discuss what exactly Clean Label 2.0 means, and why package printers and brands are embracing an “essentialist” design. He explained that overcrowding a package with information can be distracting to a consumer, but not providing enough information can be a path to a product getting passed over.

For more on Clean Label 2.0, check out the video below.