Venus Rising for Diamond Packaging

Putting it together

With German partner Leunisman involved from the earliest stages, Diamond recognized the mission it had in creating packaging for the Venus line. Palvino emphasizes, "In a product launch, the packaging needs to introduce, inform, and also sell the consumer on the new product." Specifically, the Venus packaging design had to convey the primary themes of the product itself: ovality, smoothness, and fluidity.