Venus Rising for Diamond Packaging

Gillette taps Diamond Packaging, and its Global Packaging Alliance partners, for consistency and quality in the international Venus shaving system launch.

by Jessica Millward, Associate Editor

WHEN A PRODUCT invokes the Roman goddess of love and beauty, its packaging had better be something special. The Gillette Company realized this early in the development of its Venus shaving system, and called on Rochester, NY-based Diamond Packaging to deliver an eye-catching yet cost-effective line of cartons and razor cards for the product launch. The 90-year-old independent folding carton converter worked with Gillette on its MACH3 launch two years ago, and lists such other notables as Eastman Kodak, Bausch & Lomb, and Xerox on its client list.