Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
• Consumer products labeling to ensure genuine products (high-value products, automotive, aircraft, cosmetics, software, apparel, and ink cartridges); and
• Tax/tariff collection tracking (for example, cigarettes or liquor).
Walsh adds, “The beverage industry, the cereal industry, pharmaceutical, snack, confections, candies—all of those industries are using our systems at the converter level.” He also notes that every brand is at risk, whether it’s a counterfeit, theft, or diversion risk. “We’ve touched every industry,” he says.
Related Content
Comments
