Advantage: VDP

• Consumer products labeling to ensure genuine products (high-value products, automotive, aircraft, cosmetics, software, apparel, and ink cartridges); and

• Tax/tariff collection tracking (for example, cigarettes or liquor).

Walsh adds, “The beverage industry, the cereal industry, pharmaceutical, snack, confections, candies—all of those industries are using our systems at the converter level.” He also notes that every brand is at risk, whether it’s a counterfeit, theft, or diversion risk. “We’ve touched every industry,” he says.