Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Briley cites the following applications for variable data printing that is specific to packaging:
• Security printing for brand protection or serialization of product;
• Safety tracking of products to ensure authenticity and protect consumers from counterfeit products;
• Unique coding of products for track-and-trace through the supply chain;
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