Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Bryan Bell, general manager, Digital Print, adds, “Almost the whole manufacturing world is heading down the road of needing to mark products at the time of packing. ISO and traceability are demanding it.”
Dennis Kallaher, president, Degrava Systems, cites prime labels, private labeling, price tags, promotional labeling, or packaging applications that have specific information which may be dated or subject to change as potential variable data printing applications.
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