Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Where it is used
“Any type of application that requires a package printer to print a large variety of packaging in short runs is a strong candidate for variable data printing,” says Skelly. He cites the industry’s increasing need for a variety of product versions as driving the need for short runs. “Examples include language localization, ingredient changes, lot tracking, personalization, and test marketing,” he says.
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