Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
• UV inks can be formulated to meet any specialized needs a package printer might have.
Contact processes include thermal transfer. Which process converters choose depends on the application. “The way you pick the right technology for the application,” says Jack Walsh, market manager, Brand Protection Solutions, Videojet Technologies Inc., “is [to consider] print quality, print speed, print height, and contrast. You look at all the factors that are involved and make the recommendation.” However, before deciding to make the foray into the variable data printing arena, converters should take a look at their processes and determine if and how variable data printing fits into their businesses.
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