Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
• Inkjet printing, as a technology, is a noncontact printing process, which is important when dealing with the wide variety of substrates and packaging line configurations that confront package printers. In addition, UV inks adhere very well to a broad range of substrates.
• UV inks never dry in the printhead, making them less prone to maintenance.
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