Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Coding processes include noncontact, such as laser and various types of inkjet including drop on demand, continuous, binary array, and thermal inkjet. Sean Skelly, director of marketing, Jetrion Industrial Inkjet Systems, says, “We’re strong believers that UV inkjet printing is the most appropriate for variable data printing for a variety of reasons.” These reasons include:
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