Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Lewis adds, “One should concentrate on the main requirements of variable data needs for package printing and choose a very efficient workflow specifically targeted to this.”
Kallaher concludes, “Variable data printing is definitely a growing segment of the packaging business, and as digital printing continues to grow, so will the need for variable data printing in the packaging business.” pP
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