Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Digital presses are the engines used to print variable data. “Digital print engines are the most compatible with variable data as they are designed to manufacture data-driven printed products,” says Brad Lena, variable data consultant, PIA/GATF. Dan Briley, North American category manager, industrial products, HP Indigo Digital Press, adds that a digital printing press is most appropriate because “you get the highest quality to ensure the readability of the variable data, as well as a single-step workflow to ensure data integrity.”
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