Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
However, Bell cautions converters that no single variable print technology can do everything for every application. “Find a company that offers a large range of variable data printers so you will end up with the best fit for your application,” he says. “Call on a company with a long, proven track record to help you fit the right system for you.”
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