Advantage: VDP

“One important point that both the CPGs (consumer product goods companies) and the packaging producers need to be aware of is the effect of VDP [on] the supply chain,” notes Skelly. “Today packaging is often the bottleneck for launching new products. Changes to packaging can literally take months to work through the supply chain. By utilizing variable data printing, the waiting times for new packaging to be produced can drop by well over 75 percent. In addition, inventory wastage in packaging materials becomes a thing of the past.” He believes that the cost savings, inventory reductions, supply chain improvements, and additional value add of variable data printing will make UV inkjet a common technology for package printers today and in the near future.