Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
In terms of unique requirements, Kallaher asserts that converters should have “a well-rounded prepress technician/graphic artist who is knowledgeable of both PC and Mac platforms, graphics composition, and variable data programs.”
Weymans notes that if converters are going to get into variable data printing, “they really need to understand that it’s more than printing alone. [They] really need to be able to manage data.”
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