Variable Data Printing in Packaging

By Chris Mc Loone

Kallaher states that “package printers need to purchase a digital form of printing equipment, supported by a graphic designer/prepress technician.”

Speaking of prepress

In some cases, manufacturers provide complete turnkey solutions, so any prepress considerations are part of the overall system purchase, and nothing needs to be added to existing processes. “This is a new era for most packaging producers and consumer products goods companies,” says Skelly. “However, these systems and processes are off-the-shelf in that they are used today in direct mail and other digital printing processes.”