Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Kallaher states that “package printers need to purchase a digital form of printing equipment, supported by a graphic designer/prepress technician.”
Speaking of prepress
In some cases, manufacturers provide complete turnkey solutions, so any prepress considerations are part of the overall system purchase, and nothing needs to be added to existing processes. “This is a new era for most packaging producers and consumer products goods companies,” says Skelly. “However, these systems and processes are off-the-shelf in that they are used today in direct mail and other digital printing processes.”
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