Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
An equipment purchase is inevitable. “They will need to purchase digital equipment that supports the variable data process,” says Tali Witenberg-Oren, marketing communications manager, Matan Digital Printers Ltd. Briley notes that converters may require additional front-end prepress to generate/track the variable data content. “[They] need an entire plan for controlling/maintaining/securing the database,” he says.
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