Advantage: VDP

“Digital printing is by far the most flexible way to provide instant variable data printing,” says Jeff Lewis, media relations manager, North America, Agfa. “No film or platemaking is involved and each copy or page can be totally unique.”

Walsh states, “There’s a set of common concerns that [converters] always have. How is it going to affect uptime? What is the cost per item going to be? What do I do if there’s a problem? But those are the same questions they ask themselves any time they add anything to their process.”