Advantage: VDP

“They need to embrace digital printing,” says Filip Weymans, global business development manager, labels and packaging, Punch Graphix International nv. “ He adds that when package printers have that mindset and determine that variable data printing will benefit their businesses, they’ll need to acquire some tools determined by the markets on which they want to focus. “For example, if you want to focus on the basic things like adding on variable bar codes, adding on sequential numbers, [or] images, you don’t need to acquire any specific software tools because these tools are provided with the Xeikon machine,” comments Weymans. “If you’re going to go into more high-end variable data packaging solutions, then you need to have a database-driven software tool that allows you to generate these variable images.”