Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
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I’m in, where do I start?
Unless package printers are already using a digital press in their shops, there are obviously equipment purchases converters will need to make to integrate variable data printing into existing processes. More important, however, packaging companies have to change their mind-set regarding digital printing.
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Chris Mc Loone
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