Advantage: VDP

Variable data in packaging comes in a variety of forms resulting from an assortment of needs. In some cases, the variable data might be beverage labeling indigenous to a geographic area or other targeted marketing materials. In other applications, the variable data comes in the form of 2D or traditional bar coding to help protect a brand against counterfeiting or diversion. And, in still other cases, the variable data exists as alphanumeric coding to authenticate promotional purchases.