Advantage: VDP
Before deciding to make the foray into variable data printing, converters should look at their processes and determine if and how variable data printing fits into their businesses.
Variable data in packaging comes in a variety of forms resulting from an assortment of needs. In some cases, the variable data might be beverage labeling indigenous to a geographic area or other targeted marketing materials. In other applications, the variable data comes in the form of 2D or traditional bar coding to help protect a brand against counterfeiting or diversion. And, in still other cases, the variable data exists as alphanumeric coding to authenticate promotional purchases.
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