Extending Label Footprints

"That became our first Instant Redeemable Coupon or IRC," Hulton says, "a simple 6˝ x 3˝ sheeted label printed in three colors on the facestock and one color on the liner with face perforations superimposed over liner scores to produce adhesive tear strips. At the store level, the liner strips were removed, exposing two ½˝ x 3˝ adhesive strips and the coupon was applied to the bag. The consumer would then tear the perfs to remove the two-sided coupon and redeem it for cash at checkout."