Extending Label Footprints

However, Hulton cautions, "Care must be taken not to damage product due to the extra thickness or loose edges created by folding and perforating operations."

Pathways to growth

Brand owners clearly stand to benefit from the flexibility available with extended content labels, especially when required information is so voluminous as to crowd out the brand identification; when it is desirable to reduce excess packaging; or when including important usage and safety information would be too small to read if printed on the primary label.