Extending Label Footprints

At the inception of an extended label project, VFT&L may or may not know exactly what the customers want, observes Hulton. "While some provide detailed drawings of their extended text construction, the majority have an idea of what they want to accomplish and rely on our product engineering department to design a construction to satisfy their needs." As for graphic design, he adds, "It is typically created by the customers' art department or third-party graphic design firm." That said, "It usually needs to be modified somewhat to fit the requirements of extended text construction."