A Southern Success Story
A focus on niche markets and capability in both offset and flexo printing are keys to success at Valdese Packaging & Label.
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Chris Bauer
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“Everybody scratches their head until we prove it to them,” Little contends, noting that he sees a large amount of textile work moving from China to Latin America.
It is sticking to what the company does best and focusing on its niche markets that has helped make the company successful. “Every year we have grown, and with the niche market we are in, we basically missed the recession,” he says. “If you need a pair of socks or a pair of underwear you are going to buy that before you take everyone out to the most expensive steakhouse in town. A lot of the consumer items and the consumable packaging that we produce are things that people have to buy on a regular basis; they are not luxury items.”
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