Continuous Change, Continuous Challenge

The company uses multiple suppliers for curing equipment and inks, according to Gurland. "We try to keep in contact with suppliers to understand what is new," she says. "We are always willing to try new products, and work with suppliers as a testing site for their new developments."

Although LogoTech has always been a UV shop, Gurland is not sure how pervasive UV printing has become overall. "We are not sure that is the real issue or question," she asserts. "Yes, UV has become pervasive in the label printing market, but the question is what about the future. UV inks must become environmentally friendly and still meet the same quality of printing that they currently offer. Whether it is soy-based or not, the product must meet the growing environmental demands of the end consumer," she says. Environmental friendliness is one challenge for UV printers and suppliers alike.