Continuous Change, Continuous Challenge

It's also a question of quality. "We believe UV inks offer higher quality compared to water-based," contends Gurland. Anita Sparrow, operations manager adds, "We like the way UV ink transfers onto the substrate. Consistency is a big deal for us. When the pigments come in a certain density, religiously, over and over again, it's a lot easier for us to set up a job and be consistent from a repeat job aspect."