Continuous Change, Continuous Challenge

Digital evolution

One area the printer is investigating is digital printing. It already employs an HP Indigo press and a Digicon finishing unit specifically for the HP machine. Digital has proven to be a value add for LogoTech's offerings. Already, some business has been going more digital. "When you look at the wineries and the smaller jobs, some of it is," says Gurland. "But, as the digital presses increase with speed and improve, things will change. But what we see is that by offering both, you're able to service your customers. You're not pigeonholing yourself in one area."