Digital’s Bite

Out in time, the use of RFID in inventory tracking could impact this to a large degree, believes Allred. “The use of RFID tags will allow the packaged goods factory to track a specific crate or box of product through the factory and onto a specific truck, and have that crate delivered at a specific location. Once the packaged goods factory has a predictable distribution system, then the package may be used for more micro-zoned marketing messages, which will make variable print on packaged goods the norm, not the exception,” he predicts.