UV inkjet digital printing provides variable-data-printing capabilities for package printers.

By Tom Polischuk

According to Donald Allred, director, business development, inkjet printing solutions for Kodak’s Graphic Communications Group, how small these markets can be defined is limited by current distribution methods. “The effectiveness of variable-data package printing being able to drive increased revenues for packaged-goods companies is somewhat hindered today because of the existing product distribution methods,” he says. “Packaged-goods companies typically do not designate specific batches or products to a narrow delivery zone.”