Digital’s Bite
Digital printing has sunk its teeth into package printing and the bite marks will be more common and larger as time goes on.
For marketing programs, the value created by versioning may be a function of how small a company can define its target market (approaching the “market-of-one” ideal state). “The use of variable data to support marketing initiatives will depend on how companies elect to define their markets in the future,” says Wettersten.
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