UV inkjet digital printing provides variable-data-printing capabilities for package printers.

By Tom Polischuk

Versioning is one of the factors that is posing a challenge to all printing technologies used in packaging. “All packaging segments are faced with the need to do it better, faster, and for less,” says Wettersten. “In many instances, conventional technologies and processes struggle with the new requirements placed on them. They simply have not been designed to effectively perform the tasks digital technologies have been. Like any new technology, the market will define the share. Based on the reception from converters, product manufacturers, and designers, digital printing will certainly carve out a prominent position in packaging.”