Digital’s Bite
Digital printing has sunk its teeth into package printing and the bite marks will be more common and larger as time goes on.
In the future, though, Rosenbaum believes that versioning will open up applications for digital’s strengths. “There is a point where practical capability and need converge to create opportunity,” he says. “I can see a future with regionalized packaging and event-based promotions all made possible by cost-effective, high-speed digital printing processes.”
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