UV inkjet digital printing provides variable-data-printing capabilities for package printers.

By Tom Polischuk

In package printing, it’s not so simple; variable-data printing doesn’t have the same play as it does in the commercial sector. “Variable data belongs in the direct mail and transaction printing industry, where the demand really exists,” says Soren Ringbo, manager, digital products for Nilpeter. “We do not see a huge demand for variable-data printing [in packaging], but versioning in combination with value-added processes is clearly the tendency.”