U.S. Label Shipments are Expected to Advance to $19.2 Billion Through 2013

By Chris Mc Loone

Reardon adds, "Digital printing has gained significant ground in all facets of the package-printing sector and, today, is a competitive and strong alternative to other print technologies."

Freedonia's data seems to back up Gerace and Reardon. The study states that shipments of digitally printed labels are forecast to expand at the most rapid rate, nearly doubling by 2013. Growth will be fueled by trends favoring shorter label runs and mass customization, a popular marketing tool which capitalizes on the advantages offered by digital printing technologies.