PIA Backs Program to Market, Promote Paper, Packaging

“Recent economic woes combined with a rapidly changing communications marketplace have put considerable pressure on both the printing and the paper industries,”said Lisbeth Lyons, Vice President of Government Affairs for Printing Industries of America. “Printing Industries of America has been at the forefront of the effort promoting and marketing ‘The Value of Print.’ Our goals in the ‘The Value of Print’ program are to recognize and advance print’s economic footprint while at the same time debunking myths related to print’s sustainability and relevance in today’s ever-changing communications marketplace. More voices across the print supply chain are needed to make this case. Therefore, we are pleased to support our allies in the paper industry by encouraging the USDA to approve a formal marketing ‘check-off’ effort.”