PIA Backs Program to Market, Promote Paper, Packaging

The goal of the program would be to market and promote segments of the paper industry by spotlighting both the economic importance of paper-based materials as well as the industry’s ever-improving sustainability record. If it is approved and as successful as advocates predict it could be, the Paper and Paper-Based Packaging Promotion, Research and InformationOrder would be welcomed as an effort to spur continued growth in certain areas of print while at the same time stemming decline in demand for other areas of print.