UPM Raflatac to Showcase Label Innovations for Converters and End Users
At this year’s Pack Expo Las Vegas, UPM Raflatac is debuting new product and service innovations designed to enhance business for label converters and end-users alike.
The new solutions span a variety of markets including, the food industry, ultra-thin and eye-catching options for beverage, wine and spirits and personal care applications, and specialized adhesives for the pharmaceutical market. UPM Raflatac has carefully developed a comprehensive product portfolio inspired by packaging market needs. Additionally, the company has established a responsible sourcing framework to ensure label converters and end-users continue making sustainable choices.
Label Stocks for a Variety of Food Packaging
UPM Raflatac’s label stocks for the food industry conform to a variety of packaging types, provide eye-catching branding to motivate point-of-sale purchases and communicate critical nutrition information, such as product ingredients and “sell-by” dates. These products must also provide exceptional performance in challenging environments, from cold, moist and greasy surfaces to freezing conditions.
Eye-catching Options for the Beverage Industry
Pressure sensitive labels help communicate the brand’s story, providing a graphic canvas that both shows and tells the company’s commitment to artisanship. UPM Raflatac’s beverage labeling portfolio includes textured, colored and metalized papers as well as ultra-clear and white films that designers can use to create eye-catching, informative labels to help speed the consumer purchasing decisions. And to help those making the switch from cut-and-stack to pressure sensitive labels, the company’s adhesives are designed to help increase automated packaging throughput while providing exceptional wet strength on bottles.
New Solutions for Personal Care Labeling
In the personal care market, aesthetically-pleasing packaging is key. Whether companies are looking to promote fully-squeezable, semi-squeezable or rigid packaging contents, they can count on UPM Raflatac products to meet their value, quality and performance demands.
VANISH – the Truly Invisible Label
UPM Raflatac’s new VANISH range of ultra-thin, clear PET films are the perfect choice for companies looking to maximize brand representation and boost quality and performance to new levels. In the beverage segment, VANISH labels offer an ideal alternative to pre-printed bottles and cans – and they allow for new decorating methods, which can be key differentiators in the spirits, energy drink and bottled water markets. Additionally, when paired with a water-whitening resistant adhesive, VANISH products ensure brands look as good in the ice chest or cooler as they do on the shelf.
In the food packaging segment, VANISH films allow designers and brand owners to incorporate the actual product into label designs and graphics while still emphasizing the brand. When compared to paper labels or glue-applied wraps, this bold approach helps differentiate products on retail shelves and positively influence consumer purchasing decisions.
In personal care, VANISH takes the elusive no-label look a step further by increasing the dramatic effect of visuals on clear glass and rigid PET containers with few, if any, design setbacks.
